In a first of its kind, Newcastle Ale breaks conventions and wows followers with…wait for it…Money.

Real money. Not branded coasters, flags, or stupid hats. No B.S. the first 50,000 followers get paid for their brand loyalty in actual money. Call it unsolicited marketing at its best. Sounds like seriously hard work for any brilliantly lazy and ballsy agency. In this case it’s Droga5.

Follow the money and get more money for your next pint.
Or follow the White Rabbit .

Here’s some of the honest, no bullshit ads.