The world’s most ingeniously useful billboards

Every once in a while advertisers have the sense to invest in ideas that impact the world. And UTEC a university in Peru has been cranking out some ideas that would top a Billboard chart.

The first: A billboard that converts moisture in the air into safe drinking water. Showing big players everywhere how to truly ‘tap’ the potential of an idea.

The second: Why stop at pure water when there’s air that needs purifying. UTEC’s billboard version 2.0 takes it to the skies.

And not to be left behind are the People for a Smarter Planet. IBM ups the anti with 3 unbelievably simple innovations to their billboards. And simple does better than sell––it wins.

This campaign swept up the Cannes Grand Prix for 2013.

IBM-People-for-Smarter-Cities-billboard-2

IBM-People-for-Smarter-Cities-billboard-3

ibm1

If only more tech companies started to think this way…

 

 

 

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