Every once in a while advertisers have the sense to invest in ideas that impact the world. And UTEC a university in Peru has been cranking out some ideas that would top a Billboard chart.
The first: A billboard that converts moisture in the air into safe drinking water. Showing big players everywhere how to truly ‘tap’ the potential of an idea.
The second: Why stop at pure water when there’s air that needs purifying. UTEC’s billboard version 2.0 takes it to the skies.
And not to be left behind are the People for a Smarter Planet. IBM ups the anti with 3 unbelievably simple innovations to their billboards. And simple does better than sell––it wins.
This campaign swept up the Cannes Grand Prix for 2013.
If only more tech companies started to think this way…