Digital breeding: 400 tigers, 400 copies of a song, who disappears first?

Music has always been one of the great influencers. This time the Sumatran tigers are  up for saving.

The concept: 400 copies of a song –– created by artist Portugal and DDB for the Smithsonian National Zoo

The mechanics: the message dies out if people do not replicate the song.

Not so sure about the song or the appeal, but the sentiment’s spot on.

This is truly ‘The Endangered Song’…

Going extinct right now.

 

Here’s the track…it’s far from roaring.

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