Skip to the content
Think Happy EverydayThink Happy Everyday
  • Don’t Panic!
  • Get in touch
  • The beginning
  • Don’t Panic!
  • Get in touch
  • The beginning
Categories
fun stuff Share

How not to rebrand your global brand: the airbnb monologue

  • Post author By Think Happy Everyday
  • Post date July 23, 2014
  • 1 Comment on How not to rebrand your global brand: the airbnb monologue

Airbnb has a new logo and it’s making waves. Wipeout – that’s what I’m calling it. Sure the brand is brilliant, and the agency did its homework. Here’s a quick run-through of what the agency and brand think they’ve done and what the people of the ‘innernet’ say they’ve done.

airbnb_vertical_lockup_web

Creating a marque anyone can draw is what London based agency DesignStudio says they did.

LEAD

They believe: the marque, named Belo encompasses values of belonging and is imbued with four meanings of People, Places, Love and Airbnb. Me thinks it should have been called ‘BELOW’.

images

first signs of the shit hitting the fan…an identity crisis

3033174-inline-belocomparison

Our yearlong process failed to recognize another companies logo..no worries, airbnb is curvy, more humane…

The end result is a symbol we hope people feel compelled to share, one that accepts we are all different, one to wear with pride. People do feel compelled to share. Like this tumblr…

3033312-slide-s-8-airbnb-lookalike

Here’s what Airbnb CEO Brian Chesky said they’ve done. “Belonging is the idea that defines Airbnb…we’ve created a new marque for Airbnb inspired by our community. It’s an iconic marque for our windows, our doors, and our shared values.”

SURE YOU HAVE…

zllnjojosa94nfqruocw

The marque is designed to be as clear and simple as possible. SURE IT IS…

Airbnb_new_logo_satirisedBird is the word!

Instantly iconic but easily reproducible. EASY TO REPLICATE…

3033312-slide-s-15-airbnb-lookalike

And to reflect this they’re inviting their users to customize and update it to suit their own needs…Crowdsourcing? People are inherently creative…

ONE LOGO TO SATISFY EVERY NEED….“They opened up their creative process and let us in, and ultimately the close partnership led to the best possible solution for the Airbnb brand and community.” YES Mr. Head of Brand Creative @ Airbnb…THEY HAVE.

pxdb2mqthwbjsoydniuw

wooooooooshhhh!!!

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Like this:

Like Loading...

Related

  • Tags airbnb, branding, DesignStudio, doodle, logo, mark, marquee, rebrand, rebranding, vagina, visual identity

By Think Happy Everyday

THE archive of life, the universe and everything.

View Archive →

← Phony Twitter accounts whitewashing China’s treatment of Tibet have been suspended → No surprise: Australian anti-racism ad is not understood by racists

One reply on “How not to rebrand your global brand: the airbnb monologue”

The Airbnb monologues | Think Happy Everydaysays:
August 6, 2014 at 14:01

[…] How not to rebrand your global brand: the airbnb monologue […]

LikeLike

Reply

Comments Cancel reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

Follow Think Happy Everyday on WordPress.com

Recent Posts

  • There is no vaccine for hate.
  • 5 Improbable Machines for quarantine living
  • Weaving light for Art Bengaluru 2018
  • Transience: an iridescent installation
  • THE Billboard that Breathes

THE Workshop

THE Workshop
65
Manali 2011
10
41
10169212_10152783333153647_2066373296_n
Synesthesia_Light installation
THE Eiffel Tower
10170946_10152736244448647_2125032792_n
THE WORKSHOP
107
dsc_0277
PARIS+BARCA (57)
Sacré-Cœur
Bylakuppe
DSC_0016
tilttt
DSC_0097
cropped-dsc_0513.jpg
cardboard furniture_think_happy_everyday_workshop
108
101
48
1084
the walk

Top Posts & Pages

There is no vaccine for hate.
Don't Panic!
Get in touch

Social

  • View Think Happy Everyday - Workshop’s profile on Facebook
  • View THEWorksop_Blr’s profile on Twitter
  • YouTube

Follow THE

My Tweets

Enter your email address to follow THE and receive notifications of new posts by email.

Join 531 other followers

Follow Think Happy Everyday on WordPress.com

© 2021 Think Happy Everyday

Create a website or blog at WordPress.com

To the top ↑ Up ↑
Cancel

 
Loading Comments...
Comment
    ×
    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.
    %d bloggers like this: