Why giant monster cars are a smart idea for cities

Big city cars have finally gone carzilla. And it’s all thanks to ‘Smart’. Which is a kind of a dumbesque name for any brand. That said, the brand compensates with its brilliant sense of humour. Eco-Empathy, who would have thought of it? Here’s the video. These Germans be funny… Here’s The Prototype Prank Executed by…

No surprise: Australian anti-racism ad is not understood by racists

Racism. You can stop people using racist slur, but can you really change their sentiment? Alter their perception? Most likely not. People like to be stupid. It’s easier. It’s in their conditioning and although it may not seem so at the surface, it runs deep. This anti-racism ad by Beyond Blue attempts to raise awareness…

The giant French singing tongue episode

You don’t need to speak french to understand this. Definately much more interesting than a poster 🙂 and a nice way to promote the new app that allows you to do a lot more on your journey.

Google glass helps Nepal save the rhinos…

There’s more to Nepal than the majestic himalayas. I just found out there were rhinos, and I’ve actually been to Nepal. Thanks glass for taking the blinders off. And although I’m not a big fan of google’s little face clutter maker, in certain cases the possibility to do something truly wonderful couldn’t be clearer. More…

Coke invents giant drinking face cup to take on social media

In a world devoid of real-world interactions, a giant makes a stand. And I like it. Has a point. Especially since it’s on social media, should we watch it? Should we share it? confused…. Oh sweet elixir of unhealthy consumption, guard us from the scourge of social media so we can focus our thoughts on opening…

Washington: Racism is not a game

Every other time, brands change their identity or positioning for the most insignificant reasons. Things like ‘the changing consumer nature’, ‘new competitors’ or ‘dated messaging’ drive brands to spend millions on insights that will hopefully help their image. For once, there’s a story that runs deeper than skin. Watch this beautiful video and see why…

Mephisto’s awesome “Get Well Soon” letter

Written by an old friend and batch mate. A demon on the keyboard (he actually plays), he goes by the name Mephisto. I came across this after years.  Five years to be precise. It was a good read then – made my broken hip seem less broken, or something like that. I like No. 21. It still intrigues…