THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message. This billboard was more an urban intervention meets brand…

THE grass is greener on World Environment Day

2 Locations. 5 Mentors. 1 Day. All things green. 40 cardboard boxes were packed, stamped and ready to be reimagined. This June 6, World Environment Day, THE Workshop conceptualised a hands-on experience for two of Embassy group’s tech parks in the Bangalore in association with The Fuller Life. Big ups to them. Manyata Embassy Business…

Perspective is a powerful thing

Big, small, little, large, too young, too old, dark, fair, brown, black, loud, soft, smart, stupid, from here, from there, worships this, believes that, nobody, somebody, everybody. Think Happy Everyday. (This was the copy that didn’t make it on the final installation) Sometime last year we were invited to partner with the Under25 Summit to be held early January…

Razor Sharp Music: Don’t EVER try this at home

Music made with razors?  Got me thinking about all the things that razors don’t (or won’t agree) to do. Things like: making coffee, checking email, or making small talk. Anyways back to the video. Grey, New York adds one more product to the very long and very tired ‘this product can also create music’ list with this beautiful…

Holy Smokes: the first full-page ad for marijuana hits New York

After decades of propaganda and blatant ignorance, the sweet leaf finally debuts in mainstream media. With its full-blown, full-pager in the New York Times, Leafly makes history in blazing print. The ad’s blunt. (Can’t help the pun). I’m dubbing this advertising’s finest moment. Snoop agrees. ‪#JustSayKnow Big boom for Denver agency Redrag & Bull. Their approach:…

No surprise: Australian anti-racism ad is not understood by racists

Racism. You can stop people using racist slur, but can you really change their sentiment? Alter their perception? Most likely not. People like to be stupid. It’s easier. It’s in their conditioning and although it may not seem so at the surface, it runs deep. This anti-racism ad by Beyond Blue attempts to raise awareness…