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Weaving light for Art Bengaluru 2018

Last year we did a lot more than make an installation for Art Bengaluru. Saving that for another eventy ‘we-did-a-lot-of-work’ video.  This was the fun bit: Making large 3D alphabets, woven with thousands of meters of thread on a metal structure, all topped up with some subtley beautiful El-wire. Oh Yeah!

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See some of the action in this 40-seconder:

This was a biggie 🙂

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THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message.

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Minimal Tech maximised

This billboard was more an urban intervention meets brand activation meets experiential marketing.

Fun Fact: While it was one of the littlest billboards around the city, (we did make the Abbys Goafest 2018 shortlist…OOH), the real kicker here (read win) was that well-over 2 and a half million people saw this creative output. Not bots…or counting the eyeballs on-site. With the budgets we had when we made it, every single reaction on digital was organic. The good stuff. Happy to see millions of people care. Humanity…we still have faith in you.

The making of ‘THE Billboard that Breathes’ was fun. Artist, Coders, THE Workshop team, Art, copy, welders, things moved swiftly at THE Workshop.  On-ground it was tougher to get the billboard up than we anticipated. Plus we didn’t have a budget for a crane. People power!

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Long story short. We made an explainer video VO,  edit, et all. Somehow, Brut made a better one. We like the brut video. Peppy stuff.

Here’s the FB post that went viral: Love it when people comment, there were over 1500 concerned people. And thousands and thousands of shares. Whoopiee! Job done.

This is what we made.

The media did catch wind of this. Press mentions always make THE work feel a tad bit more rewarding. Here’s what they had to say:

The New Indian Express
Deccan Chronicle 
Times of India
The News Minute

Kerosene Digital

My Times Now 
UC News 
Daily Hunt 
Indian Express 
Times Of India (2nd article)
Newsfeed.co
News 18

Bangalore is just the start. India needed this installation. A movement has begun.

Part II : The Evidence reaches the right people.People who can change things.

 

Clean air –– THE people are fighting for you 🙂 

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THE grass is greener on World Environment Day

2 Locations. 5 Mentors. 1 Day. All things green. 40 cardboard boxes were packed, stamped and ready to be reimagined. This June 6, World Environment Day, THE Workshop conceptualised a hands-on experience for two of Embassy group’s tech parks in the Bangalore in association with The Fuller Life. Big ups to them.

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Manyata Embassy Business park, Nagavara and Embassy Tech Village, Devarabisanahalli. Nice to know that the people there were celebrating a day of environmental awareness, and making. 

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Each box has in it some old newspapers, a couple of plastic bottles, plastic bags and old electrical wire.

The challenge: No glue, no stapler. 20 minutes to ideate and build a sustainable product or concept design representative of the day’s theme. using all the items in the kit, including the box itself. All this with just a pair of scissors, a paper cutter and their imagination.

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Groups of 3 and 4 got together to get making. While some teams were swift to build out their ideas, others took things a level up, attempting more challenging builds making as many products as possible.IMG_20160603_133923.jpg

 What they made? Plant holders, stationery holders, a couple of funky wearable concepts, mobile cases, bookshelves, windmill, and  a compost kit.  Happy to see what some productive thinking under trees could conjure.

Guess we need a lot more of them apple trees. 

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Perspective is a powerful thing

Big, small, little, large, too young, too old, dark, fair, brown, black, loud, soft, smart, stupid, from here, from there, worships this, believes that, nobody, somebody, everybody. Think Happy Everyday.

(This was the copy that didn’t make it on the final installation)

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Sometime last year we were invited to partner with the Under25 Summit to be held early January this year. Founders Shreyans and Anto were open to ideas for an installation that echoed their ideology. Woopiee! Good time for us to work with a super-motivated and socially-active audience.

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While  mining for  ideas, we realised that perspective was what one of the core takeaways from this summit.

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We jogged through some surreal illusions before deciding on The Ames room: a perspective based optical illusion room, constructed with the walls, floor and roof at various acute angles. The sum effect creating an illusion where one person standing at one corner of the room seemed like a giant towering over another person standing at the opposite corner.

So DSC_0494we got our Hobbit boots on and summoned the white wizard. The build was simple enough, a week of cutting up plywood, metal sections and the painting repetitive patterns. Sometime around the end of our build we found out our venue was on the 7th Floor terrace of the World Trade Centre. Schematics shuffled, welds broken and we had a modular design in a couple of hours.

Friends and fairy folk stopped by around midnight to help us finish up. Post sunrise, we struggled for three hours to get a little perspective up to the 7th floor. Service elevator worries, a serpentine corridor to navigate that made the task Sisyphean. 10 am, the sun blazing on the northern terrace, our semi-fatigued motley crew all paint, grease conjured up the 12 x 8  illusion in wood, metal and rexine.

 

People were curious. How did it work? What was inside ? Was there a show? Was there a message? A surprise? Selfies, videos, like like like, happy times. End of story…We were delighted that one message resonated with everyone there. Perspective, is indeed a powerful thing. DSC_0548

Video coming soon 🙂

 

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Woah-bama: The Dudest presidential speech ever

Here’s to el-presidante Obama and his no B.S speech.

Wishing more leaders had such an evolved sense of humour.

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Razor Sharp Music: Don’t EVER try this at home

Music made with razors?  Got me thinking about all the things that razors don’t (or won’t agree) to do. Things like: making coffee, checking email, or making small talk.

Anyways back to the video. Grey, New York adds one more product to the very long and very tired ‘this product can also create music’ list with this beautiful composition by Son Lux. Here goes: 

More unnecessary innovation? Me thinks Razor Automation is where giants like Gillette should be heading.

I’d love an amazing automated shaver robot that gives me a clean shave while I sleep.

We could call it:

  • Sleep & Slide™
  • SleepShaver™
  • Snoozeriser™
  • ezZzy Shaver™

Imagine the time this would free up for some body-shavers…

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Alternatively, they could have razors play music at hair-raising frequencies. So the hair just falls off.

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Holy Smokes: the first full-page ad for marijuana hits New York

After decades of propaganda and blatant ignorance, the sweet leaf finally debuts in mainstream media. With its full-blown, full-pager in the New York Times, Leafly makes history in blazing print. The ad’s blunt. (Can’t help the pun).

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I’m dubbing this advertising’s finest moment.
Snoop agrees. ‪#JustSayKnow

Big boom for Denver agency Redrag & Bull. Their approach: there’s a leaf for every symptom, you just need to know.

It’s medical and as legal as any other over-the-counter suspects: uppers, downers, screamers and sleepers. No more pills for them headaches, backaches, depression, appetite loss. This also comes with FREE make-your-world-more-funny goggles. Me likey.

Brendan Kennedy, CEO of Privateer Holdings, poses for a portrait for Reuters in Seattle

So what do these pot loving digital hipsters do? Leafly provides information about different pot strains and where to buy them. That’s being in the know. All made possible  via their app and website. Helpful stuff. Literally 🙂 They have run a few ads before, none this big or this ‘addy’.

Now waiting for this to go international.
Next up, Jay’s Doobie snacks: Pa pa pup pah pah…

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Happy campers: Bill and Ted, Cheech and Chong, Scooby and Shaggy, Beavis and Butthead amongst the first to celebrate this newfound knowledge. 

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No surprise: Australian anti-racism ad is not understood by racists

Racism. You can stop people using racist slur, but can you really change their sentiment? Alter their perception? Most likely not. People like to be stupid. It’s easier. It’s in their conditioning and although it may not seem so at the surface, it runs deep.

This anti-racism ad by Beyond Blue attempts to raise awareness for the ‘real’ people of Australia – aboriginals. It gets the message across by showcasing the fact that actions do speak louder than words.

The BUZZFEED article on the same highlights some of the user reactions…which makes you see just how ‘stupid’ some people really are. Ironically the ad entitled “The Invisible Discriminator” has a very visible discriminator. Here’s one such user:

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And Chris isn’t alone. Which is sad. But there’s hope. There’s always hope.

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Stop. Think happy. Respect.

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Dell gets serious about selfies with the Center for Selfie Improvement (CESI)

Tech companies can sometimes have a sense of humour. Or the agency is committed enough to push the ‘not so compelling’  idea through. Whichever, Dell and intel  get the funny. Created by Y&R + VML in the big apple…

Reminds me of another agency gem.  ‘Buyral’ is a nice little self promo by agency John Street in Canada.

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Kurka Kiev makes its case against GMO chickens with help from a ‘real’ Ukrainian artist

Like your cheecans pumped up with genetically modified gunk?

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Didn’t think so.

Kurka Kiev, a local Ukrainian brand of chicken points the way to farm fresh, real, yes real all-natural, free-to-roam cheecans. And they do it with freakishly great art.

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No fear and loathing here. Just photoshop free, zero manipulation creativity –  the ads are hand-painted on canvas by Ukrainian artist Ivan Semesyuk. That’s old school.

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Good one on the Ukrainian agency NII for keeping it real.