THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message. This billboard was more an urban intervention meets brand…

The world’s most ingeniously useful billboards

Every once in a while advertisers have the sense to invest in ideas that impact the world. And UTEC a university in Peru has been cranking out some ideas that would top a Billboard chart. The first: A billboard that converts moisture in the air into safe drinking water. Showing big players everywhere how to…