THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message. This billboard was more an urban intervention meets brand…

Perspective is a powerful thing

Big, small, little, large, too young, too old, dark, fair, brown, black, loud, soft, smart, stupid, from here, from there, worships this, believes that, nobody, somebody, everybody. Think Happy Everyday. (This was the copy that didn’t make it on the final installation) Sometime last year we were invited to partner with the Under25 Summit to be held early January…