Categories
Inspire Share

There is no vaccine for hate.

A month or so ago, we lost a few clients. Lockdown woes. Meaning we finally had some time to do non-brand, non-sales related work. Work that was essentially THE. One of our briefs-to-self was to look at a pertinent issue that preceded the pandemic, was rampant during the pandemic, and could prevail in the post-pandemic world. Unless of course we stopped it.

Hate. Discrimination. Racism. Xenophobia. The pandemic amplified it all.

The Covid 19 situation exposed a whole new wave of fear and panic. Doctors, medical workers, Muslims, Chinese, people from North-east India, blacks, strangers, migrant workers, domestic workers, and even the law. No one was spared. The media-frenzied whatsapp groups went into overdrive. Full Throttle Panic Mode. People reacted. A lot for the worse.

Let’s stop the hate.

Categories
fun stuff Inspire Share

5 Improbable Machines for quarantine living

How do you not touch your face during the pandemic?

 

There’s panic, and a lot more Don’t’s than we are usually used to. However, when we looked at this critically, through multiple lenses, taking into consideration a diversity of personas the answer to the question ‘how not to touch your face’ was simple. After deep thought and a bottom-up design process, we closed in on a few winners.  Here is the series of 5 such fully-thought through machinations that relook at our relationship with technology, our hands, our face and our hearts during #covid19

 

Introducing machine 1: THE Facecupboard

THE-FACECUPBOARD-think-happy-everyday-Covid-improbable

The next logical prototype after THE Facecupboard…

 Improbable Machine 2: THE Handsmacker, aka the high-fiver, aka the gobsmacker.

THE-HAND-SMACKER-IMPROBABLE-MACHINE-COVID19

 

Is it a falcon? is it a drone? presenting Drone Falcons – Machine 3 in the series.

drone-falcons-THE-covid19-improbable-machine

Nothing keeps your face safe like the Rotating Cactus Glass Helmet, the fourth machine in our series of Improbable Machines that can help you not touch your face.

Rotating-cactus-glass-helmet-improbable-machine-covid19-the-workshop

For the finale, its a pant drop. Literally Self-Dropping Pants. Our least intrusive, most offensive idea so far. 🙂

self-dropping-pants-THE--improbable-machines-covid19

 

Maybe someday soon we will probably try to make these improbable machines. Till then, stay safe and think happy everyday.