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THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message.

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Minimal Tech maximised

This billboard was more an urban intervention meets brand activation meets experiential marketing.

Fun Fact: While it was one of the littlest billboards around the city, (we did make the Abbys Goafest 2018 shortlist…OOH), the real kicker here (read win) was that well-over 2 and a half million people saw this creative output. Not bots…or counting the eyeballs on-site. With the budgets we had when we made it, every single reaction on digital was organic. The good stuff. Happy to see millions of people care. Humanity…we still have faith in you.

The making of ‘THE Billboard that Breathes’ was fun. Artist, Coders, THE Workshop team, Art, copy, welders, things moved swiftly at THE Workshop.  On-ground it was tougher to get the billboard up than we anticipated. Plus we didn’t have a budget for a crane. People power!

Maker:L,Date:2017-9-3,Ver:5,Lens:Kan03,Act:Kan02,E-ve

 

Long story short. We made an explainer video VO,  edit, et all. Somehow, Brut made a better one. We like the brut video. Peppy stuff.

Here’s the FB post that went viral: Love it when people comment, there were over 1500 concerned people. And thousands and thousands of shares. Whoopiee! Job done.

This is what we made.

The media did catch wind of this. Press mentions always make THE work feel a tad bit more rewarding. Here’s what they had to say:

The New Indian Express
Deccan Chronicle 
Times of India
The News Minute

Kerosene Digital

My Times Now 
UC News 
Daily Hunt 
Indian Express 
Times Of India (2nd article)
Newsfeed.co
News 18

Bangalore is just the start. India needed this installation. A movement has begun.

Part II : The Evidence reaches the right people.People who can change things.

 

Clean air –– THE people are fighting for you 🙂 

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fun stuff Inspire Share

THE TIDAL EPIC: LIQUID, METAL, LIGHT

Once upon a magical moon, a ‘fearless artist’ decided to tell a story of the tides. Heart full of flowers, she needed help to make Tidal, a ‘geofeedback’ installation that bridges the gap between water bodies outside and inside us. THE Workshop stepped up to build a suspended storm of metal clouds, illuminated with thousands of LEDs that pull from tidal data and flow in time with the river. When you interact with a large silver moon-like bowl of water placed in the centre of the installation- you start to pull light towards you, from one body of water to another. This went beyond the usual

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Could we make this at THE Workshop? And then ship it across the seas to the Three Rivers Art Festival in Pittsburgh?

Challenge Accepted 🙂 🙂 🙂

From under the bridge to the outdoor structure, the final location where the installation was to be built changed , so the installation changed form, and code. Every iteration looked beautiful.

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Thousands of LEDs embedded in over 30 huge metal clouds forming a spiral vortex, code directing it as it hovers over a four-foot moon shaped bowl filled with water. Water that responds to your touch. Water that links you to the river. The LEDs programmed with over three years of the live tidal data. The patterns flowed, matching Shilo’s artistic vision. It was a great team effort making the tech happen, sensors, moon bowl, weeks of intense wiring, soldering, rewiring, testing, and all that jazz. Twas’ a fun monsoon.

Packed to perfection, Tidal travelled 13,634 km from THE Workshop, at Nagwara, Bangalore to Point State Park, Pittsburgh, USA.  Coincidentally, it was the first international build for THE Workshop. We literally had our heads in the clouds for the whole week we spent assembling it in there.

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Tidal was a massively precise build. Made possible by THE team of asskickers: Srinidhi, Juneza, Gopi, Sanjay, Purvi, Naseer, back in India, and Heather, and everyone else who helped in Pittsburgh.

Here’s the MAKING video:

 

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The finale. A beautifully interactive geofeedback installation in a giant white geodesic dome. We could say Tidal was a geostorm of a build, maybe that be a tad bit too…Cheesy?

The tide is in. Aqueous transmission complete.

 

 

 

Tidal did make some waves : Here’s what the people of the media had to say:

Tidal was made in 2017 @THE Workshop in collaboration with Shilo Shiv Suleman.

 

 

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fun stuff

The real truth behind open-plan offices

Open-plan offices, flexible working, collaboration, innovation. Buzzwords or just zzZZZzzz’s?

After working in an open-plan, supposedly collaboration boosting, creative-conversation-enhancing environment, I realised that there were definite flaws in the plan to power innovation in offices.

So is the flow of information enhanced? Does it help build better conversations or produce more productive workers? Or, does it impose unseen barriers?

In this painstakingly well-animated RSA ( Royal Society for the encouragement of Arts, Manufactures and Commerce) video, technologist Dave Coplin makes a brilliant argument. Definitely worth the nine minutes.

More on digital productivity?

Ask the cats.