Categories
Inspire Share

THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message.

Maker:L,Date:2017-9-3,Ver:5,Lens:Kan03,Act:Kan02,E-ve
Minimal Tech maximised

This billboard was more an urban intervention meets brand activation meets experiential marketing.

Fun Fact: While it was one of the littlest billboards around the city, (we did make the Abbys Goafest 2018 shortlist…OOH), the real kicker here (read win) was that well-over 2 and a half million people saw this creative output. Not bots…or counting the eyeballs on-site. With the budgets we had when we made it, every single reaction on digital was organic. The good stuff. Happy to see millions of people care. Humanity…we still have faith in you.

The making of ‘THE Billboard that Breathes’ was fun. Artist, Coders, THE Workshop team, Art, copy, welders, things moved swiftly at THE Workshop.  On-ground it was tougher to get the billboard up than we anticipated. Plus we didn’t have a budget for a crane. People power!

Maker:L,Date:2017-9-3,Ver:5,Lens:Kan03,Act:Kan02,E-ve

 

Long story short. We made an explainer video VO,  edit, et all. Somehow, Brut made a better one. We like the brut video. Peppy stuff.

Here’s the FB post that went viral: Love it when people comment, there were over 1500 concerned people. And thousands and thousands of shares. Whoopiee! Job done.

This is what we made.

The media did catch wind of this. Press mentions always make THE work feel a tad bit more rewarding. Here’s what they had to say:

The New Indian Express
Deccan Chronicle 
Times of India
The News Minute

Kerosene Digital

My Times Now 
UC News 
Daily Hunt 
Indian Express 
Times Of India (2nd article)
Newsfeed.co
News 18

Bangalore is just the start. India needed this installation. A movement has begun.

Part II : The Evidence reaches the right people.People who can change things.

 

Clean air –– THE people are fighting for you 🙂 

Categories
Inspire Know Share

Woodworking starts with THE Plank

How many things can one plank of wood be?

THE_Plank_Woodworking_Workshop

Sometime late 2016, we ran one of our first woodworking workshops with Bram.  A year on in he’s back from France, and set up Bram Woodcrafting Studio in Mysore. Happy to say we’ve collaboratively run some of our most awesome hands-on woodworking workshops with his team.

Two questions to get started: What’s a plank got to do with this?

And…How does one make a plank, THE Plank?

Thinkhappyeveryday_viking_chair

Space-saving, flat, minimalistic even, it’s one of the more functional woodworking projects to begin with ––  the design we made is a simple adaptation of the original. The original is a mystery. Known by many other names including the Viking Chair, African chair, One-Board chair, The Plank Chair, and popularly dubbed the world oldest and simplest chair design. Stuff that DIYers cut their teeth on. Literally. Magic with a saw.

And while Norway and Africa both don’t care who made the chair first, Bram and THE crew everyone had themselves a fun time.

Here’s what mentors and participants had to say:

We’re super happy to see people making and doing.  People come back for seconds, and, we’ve even had participants who have flown in from across the world. True story. Drop by THE Workshop and we’ll continue the conversation.

Interested to make and do stuff?

https://twitter.com/THEWorkshop_Blr

https://www.facebook.com/THEworkshop.blr/

THE_WORKSHOP_WOODWORKING

 

 

 

 

 

 

 

http://www.the-workshop.in