THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message. This billboard was more an urban intervention meets brand…

THE TIDAL EPIC: LIQUID, METAL, LIGHT

Tidal is a ‘geofeedback’ installation that bridges the gap between water bodies outside and inside us. THE Workshop was commissioned to build this, a suspended storm of metal clouds, illuminated with thousands of LEDs …

MAD MEN CHEAPER ON AMAZON

The future has arrived. Ad agencies and clients now shop for talent at Amazon. Mad men available cheaper than any other site on the planet. Call it bad SEO or a good laugh… Read advertisement no. 3 I had no idea that Amazon  moves human traffic. Especially the creative types.  Maybe you can use a discount…