THE grass is greener on World Environment Day

2 Locations. 5 Mentors. 1 Day. All things green. 40 cardboard boxes were packed, stamped and ready to be reimagined. This June 6, World Environment Day, THE Workshop conceptualised a hands-on experience for two of Embassy group’s tech parks in the Bangalore in association with The Fuller Life. Big ups to them. Manyata Embassy Business…

Perspective is a powerful thing

Big, small, little, large, too young, too old, dark, fair, brown, black, loud, soft, smart, stupid, from here, from there, worships this, believes that, nobody, somebody, everybody. Think Happy Everyday. (This was the copy that didn’t make it on the final installation) Sometime last year we were invited to partner with the Under25 Summit to be held early January…

Holy Smokes: the first full-page ad for marijuana hits New York

After decades of propaganda and blatant ignorance, the sweet leaf finally debuts in mainstream media. With its full-blown, full-pager in the New York Times, Leafly makes history in blazing print. The ad’s blunt. (Can’t help the pun). I’m dubbing this advertising’s finest moment. Snoop agrees. ‪#JustSayKnow Big boom for Denver agency Redrag & Bull. Their approach:…

#Postcards: inspired by great musicians

#Van Morrison ~Into The Mystic ~ We were born before the wind Also younger than the sun Ere the bonnie boat was won as we sailed into the mystic Hark, now hear the sailors cry Smell the sea and feel the sky Let your soul and spirit fly into the mystic And when that fog…

Future Sounds of BomBay

Juhu – Laxmi Bomb >> listen now Listen to Laxmi Bomb on Soundcloud>> Laxmi Bomb is the ‘local’ love child of Levin Mendes (drummer with Bombay Bassment). She is raised by her brother from another ‘mother-tongue’ Keegan Pereira (vocalist with Aftertaste) and Joaquim Fernandes, the baby-sitter. She is an old-school Bollywood romantic with a penchant…

The FRIDAY MUSE

My latest zeega….http://zeega.com/editor/152135 ZEEGA is one of the most interactive sharing platforms I’ve come across. It’s super fun. Am trying to figure out how to add the video here… Related articles Zeega Offers a New Way to Tell Stories With Interactive Media (mashable.com) Amping up the GIF: Zeega wants to re-invent interactive media on mobile…