No Bollocks: A twitter campaign that pays you to be a follower

In a first of its kind, Newcastle Ale breaks conventions and wows followers with…wait for it…Money. Real money. Not branded coasters, flags, or stupid hats. No B.S. the first 50,000 followers get paid for their brand loyalty in actual money. Call it unsolicited marketing at its best. Sounds like seriously hard work for any brilliantly…