THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message. This billboard was more an urban intervention meets brand…

The world’s most ingeniously useful billboards

Every once in a while advertisers have the sense to invest in ideas that impact the world. And UTEC a university in Peru has been cranking out some ideas that would top a Billboard chart. The first: A billboard that converts moisture in the air into safe drinking water. Showing big players everywhere how to…

No Bollocks: A twitter campaign that pays you to be a follower

In a first of its kind, Newcastle Ale breaks conventions and wows followers with…wait for it…Money. Real money. Not branded coasters, flags, or stupid hats. No B.S. the first 50,000 followers get paid for their brand loyalty in actual money. Call it unsolicited marketing at its best. Sounds like seriously hard work for any brilliantly…