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New app helps create a backup memory for Alzheimer patients

Connecting the dots is the toughest thing for Alzheimer patients. Worse still is the pain their families go through with this disease. There’s hope. This ingenious app from the Tunisian Alzheimer Association tackles  the onset of memory loss with brilliant simplicity.

The Backup Memory Project is an inspiring concept that actually makes life easier for both patients and those who care about them. Kudos to the agency (3SG BBDO, Tunis) for a life-enhancing idea.

This one is truly memorable.