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5 Improbable Machines for quarantine living

How do you not touch your face during the pandemic?

 

There’s panic, and a lot more Don’t’s than we are usually used to. However, when we looked at this critically, through multiple lenses, taking into consideration a diversity of personas the answer to the question ‘how not to touch your face’ was simple. After deep thought and a bottom-up design process, we closed in on a few winners.  Here is the series of 5 such fully-thought through machinations that relook at our relationship with technology, our hands, our face and our hearts during #covid19

 

Introducing machine 1: THE Facecupboard

THE-FACECUPBOARD-think-happy-everyday-Covid-improbable

The next logical prototype after THE Facecupboard…

 Improbable Machine 2: THE Handsmacker, aka the high-fiver, aka the gobsmacker.

THE-HAND-SMACKER-IMPROBABLE-MACHINE-COVID19

 

Is it a falcon? is it a drone? presenting Drone Falcons – Machine 3 in the series.

drone-falcons-THE-covid19-improbable-machine

Nothing keeps your face safe like the Rotating Cactus Glass Helmet, the fourth machine in our series of Improbable Machines that can help you not touch your face.

Rotating-cactus-glass-helmet-improbable-machine-covid19-the-workshop

For the finale, its a pant drop. Literally Self-Dropping Pants. Our least intrusive, most offensive idea so far. 🙂

self-dropping-pants-THE--improbable-machines-covid19

 

Maybe someday soon we will probably try to make these improbable machines. Till then, stay safe and think happy everyday.

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THE Billboard that Breathes

Every once in a while a brief that really inspires comes along. This one was a breath of fresh air.  Time-coded fans to suck in air, an Air Quality Monitor, Real time display, loads of metal, mesh, pristine white hepa filters, and finally a compelling message.

Maker:L,Date:2017-9-3,Ver:5,Lens:Kan03,Act:Kan02,E-ve
Minimal Tech maximised

This billboard was more an urban intervention meets brand activation meets experiential marketing.

Fun Fact: While it was one of the littlest billboards around the city, (we did make the Abbys Goafest 2018 shortlist…OOH), the real kicker here (read win) was that well-over 2 and a half million people saw this creative output. Not bots…or counting the eyeballs on-site. With the budgets we had when we made it, every single reaction on digital was organic. The good stuff. Happy to see millions of people care. Humanity…we still have faith in you.

The making of ‘THE Billboard that Breathes’ was fun. Artist, Coders, THE Workshop team, Art, copy, welders, things moved swiftly at THE Workshop.  On-ground it was tougher to get the billboard up than we anticipated. Plus we didn’t have a budget for a crane. People power!

Maker:L,Date:2017-9-3,Ver:5,Lens:Kan03,Act:Kan02,E-ve

 

Long story short. We made an explainer video VO,  edit, et all. Somehow, Brut made a better one. We like the brut video. Peppy stuff.

Here’s the FB post that went viral: Love it when people comment, there were over 1500 concerned people. And thousands and thousands of shares. Whoopiee! Job done.

This is what we made.

The media did catch wind of this. Press mentions always make THE work feel a tad bit more rewarding. Here’s what they had to say:

The New Indian Express
Deccan Chronicle 
Times of India
The News Minute

Kerosene Digital

My Times Now 
UC News 
Daily Hunt 
Indian Express 
Times Of India (2nd article)
Newsfeed.co
News 18

Bangalore is just the start. India needed this installation. A movement has begun.

Part II : The Evidence reaches the right people.People who can change things.

 

Clean air –– THE people are fighting for you 🙂