Perspective is a powerful thing

Big, small, little, large, too young, too old, dark, fair, brown, black, loud, soft, smart, stupid, from here, from there, worships this, believes that, nobody, somebody, everybody. Think Happy Everyday. (This was the copy that didn’t make it on the final installation) Sometime last year we were invited to partner with the Under25 Summit to be held early January…

Make merry music with this interactive Christmas tree

St. Gregorios Orthodox Cathedral brings in the yuletide with light, sound and a whole lotta happy making and doing. Sometime in November an opportunity to make something for Christmas knocked on THE door. Bam! Ideas started flowing. We were looking for a Christmas experience, not just a tree. Something people could engage with, better still…

Synesthesia lights up Mini Maker Faire Bangalore

A thousand two hundred meters of tubing, sixty kilos of steel, six hundred LEDs, five ultrasonic sensors, 2 coats of paint, one coat of primer, over a 100 nuts and bolts, and this was just the installation. Plus fifty-four square meters of black rexine to enclose this little light monster. The build was crazy. 7…

a month in the making…

THE Workshop has been up and running for over a month. We’ve hosted a few workshops. Met some excellent people. Fun times. We tinkered with electronics. We made music with tools. Literally. We had an Open Day. Met some interesting artists. We made some keychain mementos. We asked people for their interpretations of a box…They were…

How I wish I could #POP

Conversations with photos, videos and GIFs? There’s a new language and it really POPs. #POP by Zeega is the yummy, dual flavoured, candy-coated surprise that I can’t have.  For now,I’ll just have to stare at the brilliant logo. What #POP does is take the three things that people online love doing  ( messaging, taking pictures, and sharing pictures) and…

Washington: Racism is not a game

Every other time, brands change their identity or positioning for the most insignificant reasons. Things like ‘the changing consumer nature’, ‘new competitors’ or ‘dated messaging’ drive brands to spend millions on insights that will hopefully help their image. For once, there’s a story that runs deeper than skin. Watch this beautiful video and see why…