How I wish I could #POP

Conversations with photos, videos and GIFs? There’s a new language and it really POPs. #POP by Zeega is the yummy, dual flavoured, candy-coated surprise that I can’t have.  For now,I’ll just have to stare at the brilliant logo. What #POP does is take the three things that people online love doing  ( messaging, taking pictures, and sharing pictures) and…

Washington: Racism is not a game

Every other time, brands change their identity or positioning for the most insignificant reasons. Things like ‘the changing consumer nature’, ‘new competitors’ or ‘dated messaging’ drive brands to spend millions on insights that will hopefully help their image. For once, there’s a story that runs deeper than skin. Watch this beautiful video and see why…